hey remember when I did this?
What MUST Jeff Pearlman think about our gratitude. This time it's cw "soapboxes" edition...and doesn't have so much to do with Jeff.
In a recent interview with our noble patron Jeff "Fire Joe Torre" Pearlman, Larry B. asked the erstwhile columnist about regional bias. Larry inquired whether this bias was a natural side-effect of the print media or something that should be looked at as a serious problem. Pearlman gave his honest opinion, and should be commended for that. However, his opinion is problematic and full of leaps in logic (and judgment). It's not that Pearlman's the problem--far from it. The problem is that sports journalism, more and more, has become a black hole of flawed mentalities of coverage.
Far be it for me to tell ESPN how to market their "sports entertainment programming," but...well...I'm going to tell them how to market their "sports entertainment programming."
Here's Pearlman's response to Larry's question:
JP: I don't have a problem with it. Eight million people live in New York City. That's eight million people (well, not all of them) who live and die with the Mets and Yankees. Milwaukee, on the other hand, is home to approximately 550,000. To suggest fans care about both teams equally is illogical. When I was in college at the University of Delaware, our student newspaper would give the same coverage to swimming and diving as we did men's basketball. Then we realized six people were reading swimming and diving stories. So we stopped writing about it.
Basically, Pearlman makes some valid points here on a very general level: sports are not politics, science, or any other sphere covered by the American press. Sports are entertainment, plain and simple, and should be treated as such. Sports isn't news except to the extent that they effect the economy or impose on the society as a whole (i.e. The Juice and his endless string of murders and memorabilia robberies). Therefore, it stands to reason that the biggest news should be reserved for the biggest fan bases--supply and demand and so forth.
Fine. Good. I'm the last one to say the WNBA should get any sort of coverage because of "Good Fundamental Basketball". I'm the last person to care how the L.A. Clippers are doing, even if they're doing reasonably well and that's a "Good Story". I'm the last person to demand MLS air on prime time tv just because "The Rest Of The World Cares About Soccer So We Have An Obligation To Care About Soccer." I'm not that guy. Seriously. The only obligation sports journalists have is to report the biggest stories in an informed, professional manner.
That's the issue--what determines the "biggest stories"?
In the answer to Larry's question, Pearlman tellingly mentions the New York area and how its disproportionately large fanbase makes sports in that region a bigger story than in the much smaller area of Milwaukee, WI. This is a telling argument in that it exposes the flaw in the perceived righteousness of nationwide sports journalists (particularly ESPN journalists).
Fact of the matter is, the New York Yankees do merit coverage on popularity alone. NY is a much bigger city than any other city in the US. Excellent. However, this appeal to numbers begs the question of why teams in relatively small markets (Boston, Philadelphia) get preferential treatment to teams in large markets like Houston or Los Angeles. Is this the East Coast bias we've heard so much about?
Perhaps.
But most likely the answer lies in what the producers of sports related websites, magazines and television programs WANT to be a big story. Take for instance my oh-so-beloved Irish's cataclysmic embarrassments on the field. Truly this is a story for the ages--traditionally excellent football program has unimaginably horrible season. All the stats prove that this is a historically awful season for a once proud franchise.
HOWEVER, the coverage of this collapse by ESPN is telling in regards to how a portion of the sports media manufactures a self-replenishing story. Observe:
1.) Notre Dame is no longer a football powerhouse. If they're lucky they'll be ranked in the top 15 come year end (it's been 14 years since they have had a legitimate claim to National Title Contender). If they're real lucky they'll win a bowl game (though they haven't in more than ten years).
2.) Notre Dame is having an awful year, but the statistics used to prove how awful they are are distorted at best. Current sports media manufactures artificial stats at an alarming rate. To digress, how many times do we have to hear "this is only the third person to take a no-hitter into the seventh inning against a team with a .274 batting average or better."? What do these stats prove? What does "this is the first time Notre Dame has lost 4 games in a row by a total of 35 or more" do to prove anything besides that they have been losing by a relatively large margin? It has no historical significance, even in the context that Notre Dame is nowhere near the program it was 15 years ago.
3.) Overexposure followed by complaining about overexposure. Do we really need segments on SportsCenter interviewing current ND students about their thoughts on the season? Do we need Regis Philbin on SportsCenter talking about how he feels about the Irish's offensive line? All this will do is give female-genitalia-faced Mark May more ammo when he talks about the overexposure and constant overhyping of the Irish. Sure, this start is awful and the Irish offense has been surprisingly bad, but this exposure is unprecedented for an 0-3 team...especially one that all the experts predicted to be lousy.
So thus the process is set in motion:
1.) take a non-story
2.)pump it up with artificial statistics and sound bytes that you get from round-the-clock mic-pushing until it seems like a much bigger deal than it is
3.) assure that even if the story disappears, THE ACTUAL ACT OF YOUR DISTORTION will be a story
You see this beyond ND, with stories like TO (I actually heard discussions on ESPN whether the media's constant mic-pushing is the reason for his bad rep, and debating the reasons why he's been relatively uncontroversial this year), Bill Belichek-gate, Ron Artest, and so on.
But the big reason why I bring this up, and now I come full circle, has to do with Mr. Pearlman's employer's pet-team:
The Boston Red Sox. A team from a non-huge metro area that gets nearly round-the-clock coverage. Can an argument be made that they have their merits (sort of big, widespread fanbase, general success and postseason aspirations, colorful personnel) but not much more so than any big city team (LA, San Diego, NY Mets, Phillies, Indians). The problem is that the media (particularly ESPN) members just so happen to be Red Sox fans. Period. Therefore, they're convinced, like any fan of any team, that their team is totally definitely interesting to the world. Is it unconscious or conscious? is a question that is hard to answer, but this process is in full-swing:
1.) Boston New York is a generally interesting rivalry with some historical significance, including some extremely memorable moments, but on the whole no more rich or interesting to non-fans than rivalries between other historical teams with an equally large fan base (Giants/Dodgers, Cubs/Cardinals)
2.) network plays it up in interest of good story, focusing more on sporadic moments and stats of interest instead of that largely the rivalry has been uninteresting and a non-rivarly between teams that were alternately non-contenders
3.) consequently the ensuing media circus ensures that there are high tensions, both among the players AND the viewing public, during the series so that broadcasters can focus on that in subsequent broadcasts, harping on things like "wow, this is the most exciting rivalry in baseball."
Think back 10 years. Did anyone really give a shit about the Yankees/Red Sox rivalry, aside from Yankees or Red Sox fans? Think back 20 (before my time so someone will have to help me out). This is a relatively new thing that we are ALL supposed to care about this rivalry.
This is a self-feeding story--one that's made villains out of players (who subsequently become embarrassingly huge stories and the subject of the purplest of prose...i.e. A-Rod) and heroes out of players, and fucking most embarrassingly of all, has raised our awareness of a now dead dwarf. A fucking dwarf.
In conclusion, thanks for the interview, Jeff Pearlman, but I fucking hate ESPN