When Mariotti attacks Simmons, everybody loses, part 1

I mean, not us, the sports-following public.  We all win in the sense that we get to laugh and one stupid asshole with "credentials" picking on another, more popular, stupid asshole without credentials.  But Bill and Jay most definitely both lose.

The Internet has perpetrated too much disarray in the world, 

Could have ended the article right here and actually made a decent point.  Also, get off his lawn and pull your pants up.

giving semi-lives to people with no lives 

Hopefully this is (besides being an obvious critique of YouTube celebrities, etc.) a veiled shot at the people who have exposed Jay as a violent, woman-hitting asshole.

and adding too many reckless, unqualified voices to the daily churn. 

First use of "qualified" or a synonym or related term: 23 words in.  Pay out the winner of your office pool accordingly.

The sports media business is no different. 

Different from what?  The internet?  The sports media business takes place almost entirely on the internet.  Jay of all people should know this, given that his own personal website was the only "outlet" that would hire him for about a six year period there.

A new century gave rise to sports websites that had to compete against legitimate journalists 

Buckle up!  Here we go!  This sentence is like getting pummeled in the face by a boxer whose gloves say OLD and MEDIA on them.

who actually broke news responsibly, 

I'm so tired of these unprofessional bloggers always breaking news irresponsibly!  Why, established media members like Chris Mortensen and Chad Ford and Ken Rosenthal and on and on and on never participate in the race to the bottom that is the effort to get a scoop.  Just because the "instant update" nature of the internet has dragged established media like those guys into its game doesn't mean you can go blaming blogs for it.  And better yet, this whole article is actually a complaint about Simmons, who hasn't broken a fart's worth of news in his whole career.

covered games and press conferences on site, 

Hahahahahahahahahhahaahahaaahhahahaha

interviewed subjects, 

Nothing like a HARD-HITTING Mike Wilbon interview/ball washing session to really get yourself inside the mind of a professional athlete.

understood libel/slander law

Subtext: Jay feels as though he has been the victim of libel and slander.  Reality: Jay has deserved each and every bad thing anyone has ever written or said about him, even the ones that weren't true.

and carried the profession with savvy.

Yes.  Savvy.  So much savvy.

So, to have any chance, many of these new sites went low-brow and hired fans with no training in anything but how to wear a personally customized jersey to an arena, drink three beers and cheer maniacally for one’s team.

Well now you sound like you're just complaining about Simmons and Bleacher Report (They were made for each other, weren't they?), when I really feel like we were building some momentum towards an anti-blogger rant.  Disappointing.

Bill Simmons, for instance.

At least Bill has never (to our knowledge) stalked or assaulted a woman.  Good for him.  Wait, is that libel?  Probably not, since Jay pleaded no contest to charges of both of those in 2011.

ESPN.com, then a digital embryo in a growing corporate empire, lured the eyeballs of sports fans by hiring one. Simmons had some talent, 

Mariotti admitting that Simmons has talent is kind of like a 6 year old admitting that his 8 year old brother is smarter than him.

spoke the fan language and understood the fan perspective, so the hire was a good one … as a blogging niche. But then ESPN did the inconceivable, unleashing him as a sportswriting monster who decided 6,000-word pieces without a quote — 6,000 words of literary masturbation — were good reads. 

Whoa, I have to admit it--all of a sudden Jay is bringing some FIRE.  GO JAY GO.

They were not good reads, 

HOW WILL WE LOOK BACK ON THE MOMENT WHERE WE REALIZED THEY WERE NOT GOOD READS 15 YEARS FROM NOW?  Also, Jay, you're a horrific writer yourself.  Your masturbatory articles just happen to be shorter than Bill's.

but at that point, anything with the ESPN stamp of approval seemed to succeed as the network claimed domination of the industry, 

I will mock Simmons for a lot of things, but one claim I will never make is that he "only obtained his success because he was piggybacking on ESPN's success" or something like that.  He earned all those fans on his own.  Most of them are dipshit morons who know nothing about sports and should never be conversed with, but still: he earned them.

whether it was a revolving all-night cycle of SportsCenter or the quieting of four sportswriters with a mute button on a debate show (I was on that show).

WERE YOU?  REMIND US.  What a monument to the professionalism and savviness of REAL SPORTSWRITERS that show is.

Sports fanboys began to read the fanboy sportswriter. Traffic grew. Advertisers bought in. Simmons wrote two masturbatory books, both best-sellers. Suddenly, it didn’t matter if he never broke news and never quoted anyone but himself and his cousin. 

All true.  Maybe your ire should be directed towards the people who made Bill popular, then, no?  The idiocracy of sports fans creates phenomena like Bill.  Additionally, it's more than worth pointing out that the only person to blame for Jay's lack of success is Jay.

ESPN created the original fanboy sportswriter, spawning a generation of fanboy sportswriters who also don’t know how to break news responsibly, interview subjects and cover sports properly.

I know I've used "hahahahahahaha" already a couple of times in this post, but seriously, how else do you respond to this?  Jay Mariotti just wrote that sentence.  THE Jay Mariotti.  July 2, 2006 Jay Mariotti.  He thinks today's new media sportswriters are irresponsible, shouldn't matter because they don't have ACCESS, and cover sports improperly.  What else do you say to that?

Friday, ESPN uncreated Simmons, choosing not to renew his contract.

VINDICATION!  Maybe they'll hire Jay to fill his shoes!

At long last, an embarrassing business might have a chance again.

Oh my God.  I can't keep going on this tonight.  Someone who simultaneously thinks that Bill only got popular because ESPN got popular first, yet is also to blame for all the shittiness that makes ESPN what it is today, should be placed in a spaceship and immediately shot into the sun.  Seriously, fuck both of these people.